The GV Drafting brand system.
A single source of truth for logo, color, type, components, and voice. This page renders the actual design tokens the website uses — so it stays in sync as the brand evolves.
Do
- Keep clear space around the mark ≥ the height of the cube.
- Use the light/dark lockup that matches the background.
- Minimum width: 120px (full logo), 28px (cube).
Don’t
- Recolor, stretch, rotate, or add effects to the mark.
- Place the dark logo on a busy or low-contrast background.
- Recreate the wordmark in a different typeface.
Download: Cube mark · Full logo — on light · Full logo — on dark
Brand
Neutrals (flip with theme — values shown light / dark)
Scale
Built for how you build
Reserved monthly capacity so your schedule never waits on a drafter.
Standard paragraph copy set in Geist for comfortable reading.
Buttons
Cards · chips · panel
Reserved capacity
A guaranteed block of monthly drafting hours with same-week turnaround.
Learn more →Sample pack
See the quality before committing — a real permit-ready sheet set.
Request →Inverted panel for emphasis blocks and CTAs — dark in light mode, near-black in dark.
Blueprint grid
The faint grid behind every page (the paper this site is drawn on). Minor 40px / major 200px. It drifts slowly; never competes with content.
Gradient text
Reserve the gradient for one key phrase per view — headline accents only, never body copy.
Reveal on scroll
Content fades + rises once as it enters view (power-ease, ~0.6s). Honors “reduce motion.” No looping, no bounce on text.
Hover
Cards lift 3px with a gradient top-line; the cube spins in 3D. Subtle, mechanical — like a plotter, not a toy.
Voice
- Plain and confident — written for builders, not bureaucrats.
- Specific over vague: jurisdictions, sheet names, real numbers.
- Contractor-first. Speak to schedule, capacity, and predictable turnaround.
- No hype, no fluff. Short sentences carry the weight.
Hard guardrails — never violate
- NOT a licensed architect — does not stamp plans. Coordinates with a stamping architect when one is legally required.
- Plan-Check Insurance is scoped to named jurisdictions only. Warranty stays narrow — “we revise at no charge,” never “guaranteed approval.”
- No “nationwide” claims — Cleveland, Cuyahoga County & Northeast Ohio.
- De-emphasize sub-$5K one-off homeowner work and fix-and-flip.
People → B&W
Team and portrait photography runs in uniform editorial black & white, so mismatched source shots cohere.
Work → full color
Renders and project galleries stay in full color — the work is the proof; let it pop.
Real over stock
Prefer real sealed sets, jobsite, and Chief Architect renders. Avoid generic “handshake” stock.